From London to Paris: is the auction market shifting its focus?

The opening of the last four months of the year brings with it significant information regarding the current state of the art market, making it essential to analyse this data according to a specific calendar. After the prestigious October fairs such as Frieze and Paris+ par Art Basel, important auctions organised by the major auction houses followed, thus creating a meeting of the primary and secondary markets in two of the most important art capitals.

After having closely examined the situation in London in our previous article (available at this link: https://www.studioidentitart.com/en/?p=147/&preview=true&_thumbnail_id=148), the time has come to compare the market dynamics of the two cities.

It is clear that the attention of auction houses and collectors, including third-party guarantors, is progressively growing towards Paris, which has been gaining interest not only from Italian art (previously at home in London) but also from American collectors for years. Although it can be seen that the combined turnover of the two October series in London and Paris was £348m, a modest 3% year-on-year growth, it is important to note that contrasting trends emerged in each city.

In fact, London experienced a contraction of 18%, from £233m in October 2022 to £192m in 2023, while sales in Paris increased significantly by 46%, from £106m in October 2022 to £166m in 2023. These figures clearly show divergent dynamics between the two capital cities, outlining a scenario in which the Parisian art market is experiencing a significant growth phase, in contrast to the London market which is experiencing a downturn.

Analysing therefore the data provided by Christie's and Sotheby's in the graph at the top of the page, it is clear that since 2017, i.e. in the aftermath of Brexit, the spotlight has been on the French auction house, which, however, had not yet managed to achieve the results of its British sister. Until today. 

After averting a dangerous rise in VAT on the purchase and sale of artworks, France thus arrived at a total turnaround also favoured by the Paris+ fair, which completely replaced the FIAC. Although sales at the fair were slow and particularly valuable works remained unsold, the large turnout allowed significant interactions according to gallery owners, who are therefore promoting the event. The Paris fair thus confirms what we have already seen in London: a new approach to collecting walks among the fair stands. The collector shows himself to be more attentive, thoughtful and may need more time (and a different price...) to decide to make a purchase.

The same slow pace also characterised the evening auctions: despite a high percentage of sales compared to the works on offer, well over 80%, the lack of competition in the auction room prevented the maximum estimates proposed by the auctioneers from being exceeded.

Joan Miro's "Peinture (Femmes, lune, étoiles)" sold for $27.9m at Christie's, Magritte's "La valse hésitation" fetched $11.8m at Sotheby's, and finally François-Xavier Lalanne's "Rhinocrétaire" sold for $19.4m also at Christie's, were the Top Lots in this Paris session. Also doing well was Tacredi who, on the night of Thinking Italian, fetched €730,000 with his "Homage to Debussy".

In terms of quality and submissions, therefore, it seems that the two fairs are increasingly tending to be equivalent. However, the challenge in the secondary market during auctions seems to be more open. Despite this complex situation, the question arises as to what role Basel, the historic home of Art Basel, will play in the near future.

Frieze Week: How did the art market respond to London's most awaited week?

Exactly twenty years ago the Frieze art fair was born, conceived by the founders of the magazine of the same name with the ambitious aim of creating a platform of excellence for contemporary art that could bring together galleries, artists and collectors from every corner of the globe. The first chapter of this adventure took place in Regent's Park, in 2003, where it still resides today, and immediately established itself as an extraordinary success.

Characterised by a rigorous selection of participating galleries, the Frieze Fair has played a crucial role in consolidating London as a global hub for contemporary art. The importance of this event naturally led to a concentration of other major art events such as exhibition openings and exhibition spaces, high-calibre art events and auctions organised by the major houses.

This has given rise to a microcosm known as "Frieze Week," which serves as a faithful mirror of the health of the contemporary art market, offering an extraordinary overview of trends and market trends at a precise moment in time.

Given this premise, it is therefore easy to understand how important it is to observe the sales performance of the fair and also the auctions held at the same time as it.

Also driven by a weak pound sterling, sales at the fair were satisfactory, according to the participating galleries. Some of them even sold out their works before the public opening, as in the case of the Massimo de Carlo Gallery and Marianne Boesky. The latter chose to keep the prices of works at an affordable level, leaving the works on offer within the reach of institutions and thus encouraging young artists to enter museums.

It was not only a search for new names, however, at Frieze 2023; there was in fact a significant presence of older living artists, such as the 91-year-old Joan Sammel or the 81-year-old Sylvia Snowden just to name two. With this strategy, galleries are trying to acquire works by established but undervalued and little-known artists, unlike six months or a year ago when the focus was all on young artists. This reflects a change in the thinking of collectors, who are finally recognising that younger artists do not have the exclusivity of revolutionary thinking and radical risk-taking.

Nevertheless, it is worth noting that sales during Frieze Week were lower than the previous edition, as well as a decidedly slower pace that permeated the dynamics of the fair.

A quiet pace was also evident in the auctions of the major auction houses. In the case of Christie's, after a promising start with the work of Salvo "Il giorno fu pieno di lampi la sera verranno le stelle" (1991), which sold for £550,000 against an estimate of £80/120,000, the pace slowed considerably. Despite some sales above estimates, a cautious attitude was evident during the 20th and 21st Century auction on 13 October, with some works by artists such as Basquiat, Kusama and Warhol remaining unsold.

However, the second auction, focusing on Sam Josefowitz's collection, significantly exceeded estimates, contributing to a positive result with a total of £42.3 million.

Instead, Sotheby's conducted two auctions on Thursday 12 with the first, 'The Now', devoted to ultra-contemporary art and comprising 21 lots, followed by an evening sale of 21 lots of Contemporary art. While the first auction slightly exceeded expectations, the second one was decidedly weak.

In the first auction, several works exceeded initial estimates, including records for artists such as Lynette Yiadome-Boakye, whose work 'Six Birds in the Bush' sold for £2.95 million. Overall, the 21 lots just surpassed the pre-sale target, which ranged between £9.3m and £13.6m, realising a total of £15.5m including commission.

However, the situation changed quickly with the second auction, which opened uncertainly due to some last-minute withdrawals, which led to a revision of the pre-auction estimates shortly before the start, from a high of £63.3 million to a revised estimate of £39.9-57.9 million.

The most critical moment was the failure of the main lot, the work 'Abstraktes Bild' (1986) by Gerhard Richter, which had the highest estimate of the evening: between £16 and £24 million and no guarantee. In spite of the auctioneer's invitation to bid, the auction stopped at £14.5 million. This greatly affected the sale total, which ended at £30.1 million, well below the target.

From the data collected, a worrying picture clearly emerges when comparing the current state of the market with that of the previous year. Taking Phillips' results into account, and even though around 80% of the proposed works have been sold, there is still an 18% drop in the collective value of artworks: from £232m in 2022 to £192m in 2023, a figure on par with 2016 levels.

It is clear that the art market in London seems to have retreated to where it was at the time of the Brexit vote.

While the competition for art market dominance between London and Paris remains open, it is inevitable to wonder whether London will be able to regain its positive momentum before the next Frieze Week. In the meantime, the art world is starting to set its sights on Paris+ par Art Basel in anticipation of a new chapter. 

Artificial intelligence opens up new avenues in the art market

Artificial intelligence (AI) is proving to have a significant impact in many industries and sectors, and in this the art market is no exception. The use of AI in the art context is opening up new avenues and opportunities for artists and buyers alike.

One of the main ways in which AI is entering the art market is through automated art creation. Image generation algorithms and neural networks can be trained to create original works of art, ranging from painting to sculpture, music and poetry. These generative works can be sold as digital artworks or printed on physical media. This opens the door to new 'algorithmic' artists and raises questions about the concept of authorship and originality. AI can also analyse large amounts of visual data and detect patterns and trends that can inspire artists in the creation of their works. Furthermore, neural networks can learn the distinctive features of a specific artistic style and generate new works that imitate that particular style. For example, AI can be trained on works by famous artists such as Van Gogh or Picasso and then create original paintings that appear to have been created by these masters. This ability to generate artistic works 'in style' raises important questions about the concept of originality and authenticity in art. AI does not just replace artists, but can also work in synergy with them. Some artists use AI as a tool to interact with, creating collaborative artworks. For example, an artist can provide visual or conceptual input to a machine learning algorithm and then process and transform the AI-generated outputs into final artworks. This type of hybrid collaboration between humans and machines opens up new avenues of exploration and encourages reflection on the role of the artist in the digital age.

AI can also transform the experience of viewing works of art. Thanks to virtual and augmented reality, viewers can immerse themselves in interactive virtual artworks and explore digital environments created by algorithms. This offers a new dimension to the art experience, allowing the audience to interact directly with the artwork and personalise it according to their preferences. Furthermore, AI can be used to provide additional information and context to artworks, enriching viewers' understanding and interpretation.

Instead, coming to the focus of this article, and deliberately leaving out the ethical aspects of the issue, we can state that artificial intelligence can also influence the system of valuing and selling works of art. Data analysis algorithms can be used to extract information on market trends, the value of works and the identification of potential art investments. In addition, AI can facilitate the management of art collections, helping curators to organise and catalogue works as well as to make suggestions and connections between similar artists and styles.

In spite of this, there are currently obvious gaps on ChatGPT on the subject, so much so that when we tested it on the price trend of Picasso's works, we got this response:

"As a language model, I do not have access to real-time data or the latest information on the market trend of Picasso's artworks. The art market is a complex and ever-changing environment, influenced by a number of factors [...] However, in order to have an accurate view of the current market trends of Picasso's artworks and their valuations, it is necessary to refer to specialised reports, consult industry experts and monitor updates in the contemporary art market."

We can therefore conclude by noting how the AI does not feel safe in this particular area and therefore uses its intelligence to suggest that a professional should be consulted.

Photo: Ars Electronica / Birgit Cakir

The future of the online art market after the Covid boom

It is undeniable that, during the pandemic, it was essential to look for alternative ways to get in touch with collectors. The online sales market has thus exploded, with sales to date 5 times the volume of 2012. 

The Covid has therefore certainly put the turbo to this reality, so far poorly explored, and has increased familiarity with the platforms and confidence in them.

The survey conducted by Hiscox and recently published, shows us today a cross-section of the post-Covid art market: a world that is significantly slowed in the last year, with a decrease in online auction sales of 32% in favor of auctions in attendance. 

The huge expansion of the online art market seen in the last two years is therefore coming to an end. 

This growth was mainly due to the fact that buying online was the only alternative, but not only. There are, in fact, some factors that encourage us to buy online and that we should make sure we move into the traditional market as soon as possible.

Among them we find the transparency of prices, fundamental for almost all interviewed by Hiscox: the collector is tired of having to talk in secret about the cost of a work, and it is therefore essential to expose the tag, or you risk losing a potential customer. 

Similarly, for those who want to focus on online sales, it will be essential to provide all the necessary information at a glance without forgetting the quality of the work: it is therefore not advisable to use your own website for unsold gallery. It is also essential to reassure customers, concerned about the growing cyber crime, due to which they fear seeing their payment data stolen or the amount paid for the sale intercepted and diverted to another account. Nevertheless, the majority of respondents complain about the lack of the "human touch", buying online. In short, they would like an online consultant with them to help them make the best choice and to reassure them about the origin and conditions of the work.

With everything on the scale, we can’t help but wonder if the future for collectors will be online or offline. Almost half say undecided, they do not have a real preference. This makes us think that the buyer will choose the channel he prefers according to the circumstances and buy online will be more and more normal. All this will be made possible thanks to traditional sites but also thanks to social networks, in particular Instagram: social increasingly used not only to gather information on the trend of the market but also to buy, often directly from the artist.

Nevertheless, it is evident how the offline market is used by long-time collectors who have returned to the traditional in-person trade: with an average age and greater availability, they continue to move the medium-sized art marketand to prefer it for the possibility of studying the work closely.

At the same time, new and young collectors move more online, where greater transparency in information is required and are sold, on average, works of lower value (the average price per lot in 2022 was 16,955 dollars). This allowed this category to think about an investment for the future also thanks to the art market.

However, due to the current economic uncertainty of new and young collectors, it is difficult to predict whether they will be able to buy more art in 2023. It is therefore evident that the help of a professional is essential for both worlds.

The reality is that we need to start thinking about the two markets, online and offline, as now a single art market with multiple tools available. Both, in fact, now follow the same rules and it will be fundamental for the future that the strengths converge, creating an increasingly transparent and reliable market.

The hearth and the quote in Borsa with the Deodato. gallery

Before, and that is only a few months ago, Deodato Island arrived: the first place in the metaverse focused on art where you can visit exhibitions, ask for help from gallery assistants and much more; then the Deodato.gallery has decided with the new year to try another great challenge: listing on the stock exchange. And he did it.


January 25, 2023 was therefore the opening day of the Italian Stock Exchange with a new number, not the first in this field but certainly the first after many years, almost twenty-three. The company can thus start trading its ordinary shares and warrants on the Euronext Growth Milan (EGM) market, the Piazza Affari market dedicated to small and medium-sized enterprises and companies with high growth potential.


We retrace the steps of the company:
Deodato Arte was born from a project by Deodato Salafia in 2010, as a contemporary art gallery in the heart of Milan. In 2015 the company began to take shape, becoming Deodato.gallery s.r.l. and at the same time starting to open several offices in Italy and abroad. Some with the name Deodato, others take a different name but the brand remains unmistakable. In 2020, the Wunderkammern Gallery (Rome/Milan) was acquired and in 2022 Love Spot Galleries, a franchise network of art galleries, was founded. The main focus is and remains street art and pop art. In 2023 the big leap: the stock exchange listing accompanies the birth of Deodato.gallery s.p.A.


Thus, 4,299,000 ordinary shares were issued, and the placement was successfully completed, in fact managing to raise 2.2 million euros, with a demand of almost 2.3 times the supply. At the same time, 4,299,000 Warrants were issued, that is 1 for each share held.


Each action was proposed with the price 0.5 euro each, minimum level of the indicative price range. We can therefore calculate that, net of expenses and commissions, the net proceeds of the IPO was 1.7 million. While the market capitalization of the post placement company, calculated on the basis of the offer price, is about 15.6 million euros, with a floating 13.72%. *


Such a very low float certainly has the potential to increase, even if not in a short time, and this could discourage potential investors and decrease the interest of experts. It is these numbers that must surely be analyzed over time. But with this step it is not only art to marry the laws of the stock exchange and a well-structured market: because yes, investment is talked about but we must not forget that in reality it is the market to be invaded by art. And Deodato proves this, not only with a business strategy that eludes the classic trend of a gallery but making the day of his entry into the stock exchange an artistic performance and, thanks to the help of street artist Mr. Savethewall, Piazza Affari has been filled with frogs in full businessman style.


Finally, we close the circle with the last record of Deodato.gallery that, in addition to being the first company listed this year on the Milan Stock Exchange, was also the first whose listing also took place in the Metaverso, streamed via the Lieu.City.


*Source: finanza.lastampa.it